“We appreciate McDonald’s for taking steps to create and promote fruit, vegetable, low-fat dairy and water options for youth and their families.” “These results show how combining the scale and influence of corporations with the expertise of national public health organizations can be a strategy for transformational change. “We all have a role to play in changing the systems and environments that impact the health of children,” said Kathy Higgins, chief executive officer at the Alliance for a Healthier Generation. “This work measures and demonstrates the positive impact we’re having as we build a better McDonald’s and use our scale as a force for good.” “We’re making real progress offering and promoting balanced choices in Happy Meals around the world,” said Julia Braun, head of global nutrition at McDonald's Corporation. The company retained Keybridge to independently verify progress on these commitments in a clear and transparent manner. These commitments apply to all markets globally, with measurement and reporting taking place in 20 major markets that represent nearly 85% of the McDonald’s global sales. In 2013, McDonald's began working with Healthier Generation to develop a comprehensive global plan for 20 major markets to increase customers' access to fruit, vegetables, low-fat dairy and water by 2020. The report, released by Keybridge, a public policy economic consulting firm based in Washington, D.C., found that a majority of McDonald’s 20 major markets*-including the U.S.-have met the 2013 commitments two years ahead of schedule, and the remaining markets are on track to meet them by the 2020 deadline. Today, McDonald’s and national nonprofit, the Alliance for a Healthier Generation (Healthier Generation), announced findings from a five-year progress report on McDonald's progress toward its 2013 global commitments to promote fruit, vegetables, low-fat dairy and water. Report finds that a majority of McDonald’s markets have met all five 2013 commitments developed with the Alliance for a Healthier Generation two years ahead of schedule remaining markets on track to meet all commitments by 2020 target
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